János Pálfy – Product Designer

Selected work

Two recent enterprise products first, then earlier work in healthcare and interactive apps.

One Identity & Strivacity2022 – now
Active Roles WebUIModernizing an enterprise Active Directory management platformAdmin platformIdentity & access
StrivacityAdmin Console, Journey Builder and identity verification for a CIAM platformSaaS platformCustomer identity
Paper Dog2018 – 2022
NetBőrgyógyászOnline dermatology consultations for patients and doctorsWeb & mobileHealthcare
RemediCloud medical software for private healthcare providersWeb platformHealthcare
BBCInteractive touch-screen apps for a Public Affairs conference standKiosk appsMedia
Alzheimer's Society UKCareful Shopper, an iPad app about the hidden costs of dementia careiPad appCharity

One Identity

Active Roles WebUI modernization

Product Designer · April 2026 – present

UX research
UX/UI design
Coded prototyping
Design system

Overview

Active Roles is an enterprise Active Directory management platform for securely managing identities, users, groups and directory environments from one web interface. The project evolves the legacy interface into a modern, consistent and scalable experience for IT administrators and helpdesk users.

My role

I work on complex administrative workflows, information architecture and interaction patterns, partnering with Product and Engineering to research user needs, explore concepts and design experiences aligned with the Iris Design System. I also build AI-assisted coded prototypes to test ideas quickly.

Outcome

A more modern, consistent and scalable foundation for the WebUI that addresses usability problems across complex directory management workflows, including a new Insights overview, a faster users view with bulk actions, dark mode and an Ask AI assistant.

Active Roles Insights dashboard with managed users, units, costs and charts by directory and region — Insights overview

Active Roles users table with status, tags, location and a bulk action bar — Users view with bulk actions

Insights in dark mode with the Ask AI panel open and suggested prompts — Dark mode and the Ask AI entry point

Ask AI answering a troubleshooting question with log output and sources, voice input active — Ask AI answer with sources and voice input

Strivacity

Admin Console & customer identity experience

Product Designer · June 2022 – March 2026

UX research
User flows & journey mapping
Wireframing
Prototyping
Information architecture
Accessibility (WCAG)

Read the full case study (PDF)

Overview

Strivacity is a CIAM platform that lets organizations design secure, branded sign-in and identity verification experiences from a central Admin Console. Its core includes customer sign-in flows, document scanning and identity verification, and a visual Journey Builder for configuring end-to-end identity journeys without code.

My role

I led UX/UI design across the Admin Console, Journey Builder and customer-facing verification flows. I designed and iterated the Journey Builder canvas for composing authentication and verification steps, and the mobile-first document scanning and selfie capture experience, working closely with product and engineering on usability, accessibility and consistency.

Outcome

Admins can build and manage complex identity journeys more easily, and customer verification flows became clearer with better completion. The platform experience scales while balancing security requirements with a smooth journey.

Strivacity admin dashboard with account engagement, active accounts and login success, failure and abandonment charts — Admin dashboard

Account management

Journey Builder canvas with a risk condition branching into FIDO and MFA authentication and success or failure exits — Journey Builder: composing an authentication journey

Four-step identity verification flow: choose ID, scanning tips, camera framing, review in progress — Identity verification: document scanning flow

Earlier work at Paper Dog

2018 – 2022 as Frontend Web Developer and UX/UI Designer: healthcare platforms and interactive apps for international clients, usually taken from design through to implementation.

Online dermatology platform

NetBőrgyógyász.hu

UX research
User flows
Wireframing
UX/UI design

Visit netborgyogyasz.hu

Overview

An online dermatology service where patients get professional consultations remotely, through a structured workflow that reduces in-person visits while keeping medical reliability and trust.

My role

End-to-end UX/UI design: user flows, visual design and responsive layouts. The priorities were a calm, trustworthy experience, guiding patients through medical data submission with minimal friction, reducing anxiety with clear language and hierarchy, and giving doctors structured, easy-to-scan information. Accessibility and responsiveness were core throughout.

Outcome

A streamlined consultation flow with better quality and clarity of submitted medical data, supporting faster remote diagnoses for both patients and dermatologists.

NetBőrgyógyász website shown on tablets: hero, how it works and benefits sections — Responsive website

NetBőrgyógyász desktop landing page with hero and the how-it-works steps — Landing page and how it works

Four mobile screens: start consultation, patient details, symptoms with urgent-care warning, photo upload — Mobile consultation flow

Medical platform

Remedi

UX research
User flows
UX/UI design
Frontend development

Visit remedi.hu

Overview

Cloud-based medical software for private healthcare providers in Hungary, covering patient management, e-prescriptions, referrals and appointment scheduling, with a focus on efficiency and compliance.

My role

I designed the platform from scratch for web and mobile, working closely with healthcare professionals, building prototypes and iterating on real clinical feedback.

Outcome

A clear interface with faster access to patient records and simpler scheduling. Healthcare professionals reported improved efficiency and usability.

Remedi marketing website hero: cloud-based patient records for private providers — Marketing website

Remedi e-prescription screen with drug search, dosage by time of day and a live prescription form preview — E-prescription

Remedi worklist showing the day's appointments with status, patient, provider and check-in buttons — Daily worklist

Remedi care record editor with visit type, procedures table and anamnesis — Editing a care record

Multimedia apps

BBC Public Affairs

Prototyping
UX/UI design
Frontend development

Overview

Interactive apps for the BBC's Public Affairs conference stand, presenting regional engagement, education programmes and environmental awareness through gamified, visual interfaces in a live event setting.

My role

UX and interface design for touch screens and mobile previews: interaction design, layout, intuitive navigation and clear hierarchy, consistent with BBC branding while staying approachable and fun.

Outcome

The apps engaged visitors and made public affairs content easy to explore; feedback highlighted clarity, responsiveness and a playful but informative experience.

BBC Levelling up postcode lookup, regional results screen, Our Planet Matters game and the kiosk in use at the stand — Levelling-up explorer, Our Planet Matters game and the kiosk at the stand

Careful Shopper app

Alzheimer's Society UK

Wireframing
UX/UI design
Frontend development

Overview

An interactive iPad app for the Alzheimer's Society conference stand. It works like a shopping app, letting visitors "shop" for care services and see the real financial impact of dementia care.

My role

End-to-end UX/UI including interaction flows, visual design and touch interfaces, balancing playful interaction with an empathetic presentation of caregiving costs and keeping it accessible for a diverse audience.

Outcome

The app started conversations about the financial reality of dementia care and made the campaign message memorable at the event.

Careful Shopper welcome screen on an iPad — Welcome screen

Alzheimer's Society conference stand with care-service products on shelves — The conference stand

Background

I started in SAP development and frontend engineering before moving fully into product design. That path is why I enjoy dense, technical domains and work closely with developers: I build systems, not just screens.

Product Designer (UX/UI), One IdentityRemote · April 2026 – present
Product Designer (UX/UI), StrivacityVeszprém · June 2022 – March 2026
Frontend Web Developer, UX/UI Designer, Paper DogVeszprém · August 2018 – May 2022
SAP Technology Consultant, UX/UI Designer, Promerit AGGyőr · October 2015 – August 2018
Junior SAP Engineer (intern), MTC-SGyőr · July – October 2015
BSc Business Information TechnologySzéchenyi István University, Győr · 2012 – 2016